Your Modern
Management Approach
Many leaders and business owners use management approaches that were designed for the industrial era. The AiMS framework helps you modernize the way you run your business with strategies built for how teams work today.
What is AiMS?

Yes, you need management disciplines. They give you a great foundation and set of tools to plan, organize, and operate your business. Traditional management systems (think: EOS, 4DX, Scaling Up, Six Sigma, OKR’s, the Balanced Scorecard, and Lean Management) focus on the “what” – like defining roles and setting goals – but, they are still using outdated “how” methods.
AiMS is built on the Appreciative Inquiry methodology and puts strengths, successes, and people at the core.
AiMS preserves the “what” but modernizes the “who” and the “how.”
AiMS is rooted in Appreciative Inquiry
which is a strengths-focused, generative approach to leadership that companies around the world have used to:

Boost Engagement
Fathom adopted AiMS practices that facilitated cooperation and increased commitment, resulting in an exponential improvement in employee
engagement from 43% to 81% in less than one year.

Increase Revenues
Mining corporation Fairmont Santrol brought in people from across the
organization to co-create new products and reimagine their business
processes, which resulted in a 40% growth in annual revenue.
Tall Tower Specialists Precision Communications added AiMS practices to their EOS implementation and 3X their revenue in less than 2 years.

Improve Profitability
Employee-driven improvements at Roadway Express translated into an
additional $17 million in revenue and $7M in annual profit, increasing share
prices from $14 to $40 in just two years.

AiMS is backed by modern psychology, driven by science, and
proven in diverse fields.
Studies show that strength-based approaches like Appreciative Inquiry can increase employee engagement, improve productivity and customer satisfaction, and move the success rate of strategic initiatives from 30% to over 95%.
Comparing AiMS to traditional
management approaches
Traditional management practices often focus on command-and-control tactics that stifle creativity and engagement. With AiMS, you revolutionize how your organization and team operate by implementing a more inclusive and strength-based approach.
Leaders of the future are asking better questions about common business problems. When challenged with “What do we focus on?” traditional management systems ask, “What’s wrong, missing, or broken?” whereas the AiMS approach asks, “What’s working well and valued?”
Leadership Dilemma
Traditionally, we ask …
AiMS Asks …
Here are the other ways that AiMS is different:
here’s how to work with us
How to transform your business with AiMS
Set the stage for remarkable success and avoid the pitfalls of outdated management practices. You can easily transform your business with enhanced leadership skills, increased operational efficiency, and sustainable growth and avoid the risks of stagnation, decreased morale, and missed opportunities that come from sticking with ineffective systems.
Here’s how to get started:

LEARN ABOUT IT
Schedule a free discovery session and tell us your challenges and goals. This will help us understand your business so that we get you what you need when you need it.

EXPERIENCE IT
Join us for our next full-day immersive AiMS deep dive to experience firsthand the transformative power of appreciative inquiry in a real-world setting. You’ll leave with a renewed belief in what’s possible when leading any group of people.

USE IT
Become an AiMS Changemaker and work with a group of like-minded leaders as you design and lead your very own change initiative using AiMS practices. Our signature 12-week program is designed to change the way you think, relate, and lead your business daily.
What other leaders are saying about
the AiMS approach:
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.
Chelsea Hood, COO 6
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.
Chelsea Hood, COO 5
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.
Chelsea Hood, COO 4
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.
Chelsea Hood, COO 3
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.
Chelsea Hood, COO 2
The AiMS ChangeMakers Course was a truly transformative experience. The program’s focus on harnessing strengths and bringing diverse perspectives together resonated deeply with my goals of driving positive change within my team. Over three months, under the mentorship of Jason and Jeff at The AiMS Institute, I learned to design and facilitate workshops that unite teams, build on strengths, and create actionable plans for the future. The skills I’ve gained have already made a lasting impact on my leadership approach, fostering meaningful conversations and driving real change within my organization.